This is a branding package for Avenue Brunch House, a restaurant in Dearborn, MI, assigned to me as a rebranding college assignment. Included is the logo, style guide, and many branding mock ups to expand the world of Avenue Brunch House. I wanted to create a warm, inviting, and carefree atmosphere full of fried eggs, orange juice, and sun rays. I chose Imaginary Friend BB as the main display face for it’s gregarious demeanor and its groovy lines. I also chose Proxima Nova Condensed as the main workhorse for body type because of its clarity. I stuck to strict guidelines from the start of what the messaging should be, and after seeing the sum of all the parts I think I accomplished my goals.
Max Westrum 