This was a rebranding project assigned to me in college. Reel Deal Fish & Chips is a food truck located in Petoskey, MI. For this project I wanted to aim for a vintage nautical theme fitting for a quality mobile seafood joint. I focused on making a illustrated and sunset-beachy-lakeside-cutesy atmosphere. Being the biggest form of physical advertising real estate, the truck has the most detail and color packed into it, sure to catch the eyes of any peckish food truck peruser. Seeing the end product, I think this is probably one of my best rebrandings yet. I also realized I quite like doing food-related branding projects as it almost always makes me hungry.
Max Westrum 