Typographics 2022 was a branding project assigned to me in college. For this project I wanted to throw caution to the wind and craft an identity based on fluid and flexible motion. I found unlikely inspiration from the often times colorful man-made mineral Fordite. The forms and groovy lines of the mineral were something I would try to replicate with this project. A complementing typeface I chose to represent this was Eckmannpsych by OHno Type Co. I designed the program guide for the brand to have little flipbook-esque features like having the bottom bar where the page numbers are ebb and flow like water. The speakers section also has a progressing fluid motion on the top which progresses across the whole page by the end of the speakers section.
Max Westrum 